Establishing a budget for your survey project is challenging. There are many facets to consider. It’s tempting to pull a number out of the air that sounds reasonable and then fit the costs for your survey within that pre-determined budget. That’s an easy way to set your budget. But, it’s far from the best way. […]
Tag Archives: Survey Tips
Survey Mailing Services
How to Manage Your Mail Survey Timeline When in a Rush: Phase 1 – Design The Mail Survey Materials
07
Oct
Oct
You know you want two things: a quality mail survey and the results in the earliest possible time. You need mail survey results with optimum data integrity. And, you need to get it and understand it before your target deadline, which is not so far away. So, how can you manage your mail survey timeline […]
01
Aug
Aug
Choosing the right sample size is vital to accurate survey outcomes. With the right number of survey respondents, your target population will be represented with acceptable accuracy. Although it may seem like a simple undertaking, you must put a lot of thought into determining your survey’s most effective sample size. In most cases, the larger […]
24
May
May
If you’re in survey research, you know that incentives and pre-notification letters can significantly increase survey response rates. But did you know that colors can also impact your survey response? Using the wrong color can make your survey challenging to read or complete while using the right color can make your survey more appealing for […]
21
Jan
Jan
Multimodal or mixed-mode surveys are research surveys that use two or more forms of communication to reach respondents (e.g, telephone and email). In today’s increasingly complex, interconnected world, we now have ways of communicating that didn’t exist even a few years ago. The list of channels seems almost endless nowadays, including regular and express mail, […]
Data Capture Services, Survey Research Services
Difference Between a Balanced and Unbalanced Rating Scales
04
Dec
Dec
Rating Scales are valuable measurement instruments in research. Researchers need to understand the properties of these scales, and their influences on the responses gathered from their use. Generally, balanced scales are being used in research. Findings show that there is a difference in results when a balanced scale is used instead of an unbalanced scale. […]
20
Nov
Nov
In our previous blog, we outlined the basic principles of questionnaire design for writing great, effective survey questions. Of course, your overall survey design will include more than just the questions. You will also need to include a survey title, provide instructions and add a thank-you closing statement, as well as review and test the […]
14
Aug
Aug
Providing survey incentives can significantly increase your response rate; however, it can also quickly drain your survey budget. So, don’t spend your resources aimlessly! Check out our list of the five elements to consider in choosing the most appropriate incentive for your survey and make sure you get the quality data your research needs. Budget […]
17
Jul
Jul
Reminders are known to be effective in increasing response rates for mail surveys. Many studies have shown that an important factor in survey success is the number of contacts made throughout the data collection project. (Dillman, 1978; Lavrakas, 1993; Willimack et al., 1995). The “Total Design Method” (TDM) of Dillman(1978) for data collection includes a […]
08
May
May
Have you ever thought about using “research” as a means of entry or acceptance to make a sales pitch for your company’s product or services? If so, you might not have heard of the term sugging yet. Sugging means “selling under the guise of research,” a term used in the research industry to describe the […]
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