Multimodal or mixed-mode surveys are research surveys that use two or more forms of communication to reach respondents (e.g, telephone and email). In today’s increasingly complex, interconnected world, we...
Successful survey projects rely on a wide range of specialized skills and technologies. Because very few organizations have the capabilities to handle the entire survey administration in-house, it is...
Mail surveys are among the most effective tools in the research industry, besting online, email and phone survey methods in both response rate and data integrity. As with all...
Here’s the truth, answering surveys is not on the list of anyone’s favorite thing to do- and without a good survey design your survey form might just end up...