Tag Archives: Survey Research Services

Sugging: A Condemned Survey Practice

Sugging: A Condemned Survey Practice

Have you ever thought about using “research” as a means of entry or acceptance to make a sales pitch for your company’s product or services? In that case, you might not have heard of the term sugging yet. Sugging means “selling under the guise of research,” a term used in the research industry to describe […]

How to Avoid Jargon in Your Survey

How to Avoid Jargon in Your Survey

Jargon is particular words or expressions of any profession, trade, science, or hobby that loses meaning when used with ordinary people outside that respective group. These terms are used to meet the specific needs of their corresponding field or discipline. When used in a survey, they most often become complicated, confusing, and intimidating language to […]

How to Choose a Survey Incentive

How to Choose a Survey Incentive

Providing survey incentives can significantly increase your response rate; however, it can also quickly drain your survey budget. So, don’t spend your resources aimlessly! Check out our list of the five elements to consider in choosing the most appropriate incentive for your survey and make sure you get the quality data your research needs. Budget […]

How to Avoid Over-Surveying Customers

Customer surveys are one of the best ways to learn about your organization’s products, services, strengths, and weaknesses. Unfortunately, doing a survey too often can lead to frustration and annoyance from your customers. Consequently, there is an increased likelihood of a decline in survey response rate, value, and integrity of the data you gather. To […]

Effects of Badly Worded Survey Questions  

In questionnaire design text, it is both important that question-wording should express what is being measured, and that appropriate response options are provided. However, there are times the latter is overlooked, and a mismatch occurs between the question wording and response options. So, the big question is, how detrimental are these mismatches? Below, we discuss […]

Reasons to Avoid Sending Mail Surveys During the Holidays

Are you wondering if you should send your mail survey so close to the holidays? Learn the two main reasons we urge you to think twice and what to do if you cannot avoid it.

Five Ways to Avoid Survey Response Fatigue

We are now in an age where sending feedback requests or surveys has never been so easy. Technology has made online surveys popular and has streamlined telephone and mail surveys to be convenient as well. Target audiences are being flooded by survey requests that survey fatigue is inevitably happening. Survey fatigue occurs when people are […]

What Survey Mode is Best for My Project

While there are many tools available for data collection, surveying is one of the most commonly used. Surveying is essentially a research method used to gather data from a sample of people to generalize results to a larger population and gain insights on various topics. Questionnaires are used in asking people for information in a […]

What is a Likert Scale and How to Create One

What is a Likert Scale

Are you interested in finding out what you can use to measure questions that are neither agreed nor disagreed? A Likert scale can help you measure attitudes and opinions with a greater degree of nuance than simple binary questions, which offer only two answer options. Please read our blog post to learn what is a […]

3 Tips to Streamline Your Survey Return Schedule

Survey Return Schedule

Are you looking to streamline your Survey Return Schedule? Check out three tips for you to optimize the timing and management of your survey returns: Set an Appropriate Time Window, Don’t Jump the Gun on Subsequent Mailings, and Minimize Post Office Delays.

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