What SOC 2 Compliance Means for Your Data In today’s business world, data security is critical. According to a report by Accenture in 2019, US companies lost $24.7 Million in 2018 from cybercrime. Accordingly, if you’re an enterprise with more stringent data security standards, you have to look for a SOC 2 compliant vendor. SOC […]
Tag Archives: Quantitative Data Collection Services
Incentive Fulfillment Services, Survey Research Services
8 Common Survey Bias Errors and How to Avoid Them
22
Apr
Apr
When done correctly, surveys are the golden key in social science research – helping us uncover the attitudes and behaviors of a target population like no other platform. As with all scientific research, however, they are susceptible to bias. Bias is a sneaky, subtle characteristic that can creep into any part of your research in […]
11
Jan
Jan
Successful survey projects rely on a wide range of specialized skills and technologies. Because very few organizations have the capabilities to handle the entire survey administration in-house, it is typically necessary to outsource the work to multiple vendors. Depending on the complexity of your project, the number of vendors you may need to manage can […]
01
Jan
Jan
Here’s the truth, answering surveys is not on the list of anyone’s favorite thing to do- and without a good survey design your survey form might just end up in someone’s trash bin. The good news is, survey design is not rocket science, and it takes only a handful of simple steps and principles for […]
17
Jul
Jul
Reminders are known to be effective in increasing response rates for mail surveys. Many studies have shown that an important factor in survey success is the number of contacts made throughout the data collection project. (Dillman, 1978; Lavrakas, 1993; Willimack et al., 1995). The “Total Design Method” (TDM) of Dillman(1978) for data collection includes a […]
08
May
May
Have you ever thought about using “research” as a means of entry or acceptance to make a sales pitch for your company’s product or services? If so, you might not have heard of the term sugging yet. Sugging means “selling under the guise of research,” a term used in the research industry to describe the […]
07
May
May
Jargon is particular words or expressions of any profession, trade, science, or hobby that loses meaning when used with ordinary people outside that respective group. These terms are used to meet the specific needs of their corresponding field or discipline. When used in a survey, they most often become complicated, confusing, and intimidating language to […]
20
Apr
Apr
When the topic of a survey is sensitive or extremely private, the participants’ identity can be an important issue. In such a situation, anonymity and confidentiality may significantly affect the response rate. In a mail survey, some may wonder how an anonymous study, wherein not even the researcher knows the respondents’ identity, is possible when […]
20
Jul
Jul
Customer surveys are one of the best ways to learn about your organization’s products, services, strengths, and weaknesses. Unfortunately, doing a survey too often can lead to frustration and annoyance from your customers. Consequently, there is an increased likelihood of a decline in survey response rate, value, and integrity of the data you gather. To […]
20
Jun
Jun
In questionnaire design text, it is both important that question-wording should express what is being measured, and that appropriate response options are provided. However, there are times the latter is overlooked, and a mismatch occurs between the question wording and response options. So, the big question is, how detrimental are these mismatches? Below, we discuss […]
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