Tag Archives: Quantitative Data Collection Services

How to Avoid Over-Surveying Customers

Customer surveys are one of the best ways to learn about your organization’s products, services, strengths, and weaknesses. Unfortunately, doing a survey too often can lead to frustration and annoyance from your customers. Consequently, there is an increased likelihood of a decline in survey response rate, value, and integrity of the data you gather. To […]

Effects of Badly Worded Survey Questions  

In questionnaire design text, it is both important that question-wording should express what is being measured, and that appropriate response options are provided. However, there are times the latter is overlooked, and a mismatch occurs between the question wording and response options. So, the big question is, how detrimental are these mismatches? Below, we discuss […]

Reasons to Avoid Sending Mail Surveys During the Holidays

Are you wondering if you should send your mail survey so close to the holidays? Learn the two main reasons we urge you to think twice and what to do if you cannot avoid it.

Tips in Managing a Long Survey

One of the main reasons people don’t complete surveys is because they are too long and complicated. A long and complicated survey is like torture to potential respondents; it’s simply demotivating. If that’s what you’re aiming for, then go ahead and launch that survey. But I certainly don’t think that is anyone’s goal in creating […]

Five Ways to Avoid Survey Response Fatigue

We are now in an age where sending feedback requests or surveys has never been so easy. Technology has made online surveys popular and has streamlined telephone and mail surveys to be convenient as well. Target audiences are being flooded by survey requests that survey fatigue is inevitably happening. Survey fatigue occurs when people are […]

What is the difference between First Class and Standard Class Mail?

One of the most common questions in Mail Survey budgeting is the kind of postage to use. Depending on your survey you may be able to cut on cost by using standard instead of first-class mail, however, think about this carefully, as you risk lowering survey response and reducing data quality. To help you decide, […]

What Survey Mode is Best for My Project

While there are many tools available for data collection, surveying is one of the most commonly used. Surveying is essentially a research method used to gather data from a sample of people to generalize results to a larger population and gain insights on various topics. Questionnaires are used in asking people for information in a […]

What is a Likert Scale and How to Create One

What is a Likert Scale

Are you interested in finding out what you can use to measure questions that are neither agreed nor disagreed? A Likert scale can help you measure attitudes and opinions with a greater degree of nuance than simple binary questions, which offer only two answer options. Please read our blog post to learn what is a […]

What’s the Difference Between Qualitative Research and Quantitative Research?

To understand a problem, large or small scale, both high quality and relevant data are needed. If you’re a researcher, you’ll have to collect this data using Qualitative Research or Quantitative Research methods. Without a solid understanding of the difference between qualitative and quantitative research, you risk using a less suitable method of data collection, […]

3 Tips to Streamline Your Survey Return Schedule

Survey Return Schedule

Are you looking to streamline your Survey Return Schedule? Check out three tips for you to optimize the timing and management of your survey returns: Set an Appropriate Time Window, Don’t Jump the Gun on Subsequent Mailings, and Minimize Post Office Delays.

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