Mail Surveys are widely used in research for data collection. However, unlike telephone or interview, researchers don’t have direct contact with participants. To increase response rates for mail surveys, different techniques have been proven to work, including pre-notification mailings, reminders, incentives, and multimodal strategies. But how about the appearance of the mailings? Studies on the […]
Tag Archives: Increase Response Rate
Providing survey incentives can significantly increase your response rate; however, it can also quickly drain your survey budget. So, don’t spend your resources aimlessly! Check out our list of the five elements to consider in choosing the most appropriate incentive for your survey and make sure you get the quality data your research needs. Budget […]
Reminders are known to be effective in increasing response rates for mail surveys. Many studies have shown that an important factor in survey success is the number of contacts made throughout the data collection project. (Dillman, 1978; Lavrakas, 1993; Willimack et al., 1995). The “Total Design Method” (TDM) of Dillman(1978) for data collection includes a […]
When you’re doing a Mail Survey Project, the last thing you want is to spend a lot of time and resources creating and sending a survey and get a low response rate. Without a sufficient response rate, results are questionable, and data quality is severely affected. To avoid this, we lined up some Best Practices […]
So, your compelling survey is ready. Your questions are set, the forms are designed, and your mailing list is finalized. Then suddenly, it hits you. What if you don’t get enough responses? Enter “Survey Incentives.” While mail surveys are proven to deliver the highest response rates in the industry[1]* (save for in-person surveys), the use […]
As a leading provider of survey mailing services, we see just about every kind of incentive offer out there. These days, it seems everyone is on the Gift Card bandwagon. And for good reason. They work! But all Gift Cards are not the same. In fact, you may be surprised to learn that most of […]