When done correctly, surveys are the golden key in social science research – helping us uncover the attitudes and behaviors of a target population like no other platform. As with all scientific research, however, they are susceptible to bias. Bias is a sneaky, subtle characteristic that can creep into any part of your research in […]
Tag Archives: Incentive Fulfillment services
11
Jan
Jan
Successful survey projects rely on a wide range of specialized skills and technologies. Because very few organizations have the capabilities to handle the entire survey administration in-house, it is typically necessary to outsource the work to multiple vendors. Depending on the complexity of your project, the number of vendors you may need to manage can […]
01
Jan
Jan
Here’s the truth, answering surveys is not on the list of anyone’s favorite thing to do- and without a good survey design your survey form might just end up in someone’s trash bin. The good news is, survey design is not rocket science, and it takes only a handful of simple steps and principles for […]
16
Oct
Oct
Envelope teasers are typically a short message printed on the outside envelope intended to appeal to readers, getting them to open the mail packet. Non‐response reduces the effective sample size and can introduce bias in mail survey research. Therefore, it is important to find ways to increase the response rate if you want to ensure […]
14
Aug
Aug
Providing survey incentives can significantly increase your response rate; however, it can also quickly drain your survey budget. So, don’t spend your resources aimlessly! Check out our list of the five elements to consider in choosing the most appropriate incentive for your survey and make sure you get the quality data your research needs. Budget […]
08
May
May
Have you ever thought about using “research” as a means of entry or acceptance to make a sales pitch for your company’s product or services? If so, you might not have heard of the term sugging yet. Sugging means “selling under the guise of research,” a term used in the research industry to describe the […]
07
May
May
Jargon is particular words or expressions of any profession, trade, science, or hobby that loses meaning when used with ordinary people outside that respective group. These terms are used to meet the specific needs of their corresponding field or discipline. When used in a survey, they most often become complicated, confusing, and intimidating language to […]
20
Jun
Jun
In questionnaire design text, it is both important that question-wording should express what is being measured, and that appropriate response options are provided. However, there are times the latter is overlooked, and a mismatch occurs between the question wording and response options. So, the big question is, how detrimental are these mismatches? Below, we discuss […]
20
Jun
Jun
Are you wondering if you should send your mail survey so close to the holidays? Learn the two main reasons we urge you to think twice and what to do if you cannot avoid it.
20
Jun
Jun
We are now in an age where sending feedback requests or surveys has never been so easy. Technology has made online surveys popular and has streamlined telephone and mail surveys to be convenient as well. Target audiences are being flooded by survey requests that survey fatigue is inevitably happening. Survey fatigue occurs when people are […]
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