Tag Archives: data collection tips

Sugging: A Condemned Survey Practice

Sugging: A Condemned Survey Practice

Have you ever thought about using “research” as a means of entry or acceptance to make a sales pitch for your company’s product or services? In that case, you might not have heard of the term sugging yet. Sugging means “selling under the guise of research,” a term used in the research industry to describe […]

How to Avoid Jargon in Your Survey

How to Avoid Jargon in Your Survey

Jargon is particular words or expressions of any profession, trade, science, or hobby that loses meaning when used with ordinary people outside that respective group. These terms are used to meet the specific needs of their corresponding field or discipline. When used in a survey, they most often become complicated, confusing, and intimidating language to […]

How to Write a Mail Survey Reminder

Mail Survey Reminder is known to be effective in increasing response rates for mail surveys. Many studies have shown that an important factor in survey success is the number of contacts made throughout the data collection project. (Dillman, 1978; Lavrakas, 1993; Willimack et al., 1995). The “Total Design Method” (TDM) of Dillman(1978) for data collection […]

Tips in Creating Survey Prenotification Letters

Tips in Creating Survey Prenotification Letters

Many researchers have found that prenotification mailings can increase the effectiveness of surveys. Prenotification mailings are used for initial contact with survey participants, not only in the mail survey but also in other survey modes, like telephone and online surveys. The use of prenotification ensures that respondents don’t unintentionally ignore or disregard the survey. Moreover, […]

How to Avoid Over-Surveying Customers

Customer surveys are one of the best ways to learn about your organization’s products, services, strengths, and weaknesses. Unfortunately, doing a survey too often can lead to frustration and annoyance from your customers. Consequently, there is an increased likelihood of a decline in survey response rate, value, and integrity of the data you gather. To […]

Reasons to Avoid Sending Mail Surveys During the Holidays

Are you wondering if you should send your mail survey so close to the holidays? Learn the two main reasons we urge you to think twice and what to do if you cannot avoid it.

Tips in Managing a Long Survey

One of the main reasons people don’t complete surveys is because they are too long and complicated. A long and complicated survey is like torture to potential respondents; it’s simply demotivating. If that’s what you’re aiming for, then go ahead and launch that survey. But I certainly don’t think that is anyone’s goal in creating […]

What Survey Mode is Best for My Project

While there are many tools available for data collection, surveying is one of the most commonly used. Surveying is essentially a research method used to gather data from a sample of people to generalize results to a larger population and gain insights on various topics. Questionnaires are used in asking people for information in a […]

What is a Likert Scale and How to Create One

What is a Likert Scale

Are you interested in finding out what you can use to measure questions that are neither agreed nor disagreed? A Likert scale can help you measure attitudes and opinions with a greater degree of nuance than simple binary questions, which offer only two answer options. Please read our blog post to learn what is a […]

What’s the Difference Between Qualitative Research and Quantitative Research?

To understand a problem, large or small scale, both high quality and relevant data are needed. If you’re a researcher, you’ll have to collect this data using Qualitative Research or Quantitative Research methods. Without a solid understanding of the difference between qualitative and quantitative research, you risk using a less suitable method of data collection, […]

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