Effect of Colors on Mail Survey
If you’re in survey research, you know that incentives and pre-notification letters can significantly increase survey response rates. But did you know that colors can also impact your survey...
8 Common Survey Bias Errors and How to Avoid Them
When done correctly, surveys are the golden key in social science research – helping us uncover the attitudes and behaviors of a target population like no other platform. As...
This Mail Survey Spec Sheet Is Everything
Mail surveys are among the most effective tools in the research industry, besting online, email and phone survey methods in both response rate and data integrity. As with all...
How to Design a Survey Form (Easy 7 Step Process)
Here’s the truth, answering surveys is not on the list of anyone’s favorite thing to do- and without a good survey design your survey form might just end up...
The Definitive Survey Design Checklist
In our previous blog, we outlined the basic principles of questionnaire design for writing great, effective survey questions. Of course, your overall survey design will include more than just...
6 Common Survey Design Errors to Avoid
Many factors should be considered for a survey project to be a success, and as it turns out, only a couple of survey errors can lead to its downfall....
Survey Terminologies in Market Research
Are you feeling lost in the world of Research? Don’t be discouraged! Start by understanding our list of the most commonly used terms and their definition. Survey – is...
Sugging: A Condemned Survey Practice
Have you ever thought about using “research” as a means of entry or acceptance to make a sales pitch for your company’s product or services? If so, you might...
How to Avoid Jargon in Your Survey
Jargon is particular words or expressions of any profession, trade, science, or hobby that loses meaning when used with ordinary people outside that respective group. These terms are used...
Effect of Numbering Mail Survey Return Envelopes
When the topic of a survey is sensitive or extremely private, the participants’ identity can be an important issue. In such a situation, anonymity and confidentiality may significantly affect...