If you’re in survey research, you know that incentives and pre-notification letters can significantly increase survey response rates. But did you know that colors can also impact your survey...
When done correctly, surveys are the golden key in social science research – helping us uncover the attitudes and behaviors of a target population like no other platform. As...
Looking for a means to evaluate employee collaboration in the workplace? Organizational Network Analysis (ONA) is a tool to help understand the interaction of people in an organization by...
Multimodal or mixed-mode surveys are research surveys that use two or more forms of communication to reach respondents (e.g, telephone and email). In today’s increasingly complex, interconnected world, we...
Successful survey projects rely on a wide range of specialized skills and technologies. Because very few organizations have the capabilities to handle the entire survey administration in-house, it is...
Here’s the truth, answering surveys is not on the list of anyone’s favorite thing to do- and without a good survey design your survey form might just end up...
Rating Scales are valuable measurement instruments in research. Researchers need to understand the properties of these scales, and their influences on the responses gathered from their use. Generally, balanced...
In our previous blog, we outlined the basic principles of questionnaire design for writing great, effective survey questions. Of course, your overall survey design will include more than just...
Are you feeling lost in the world of Research? Don’t be discouraged! Start by understanding our list of the most commonly used terms and their definition. Survey – is...
Have you ever thought about using “research” as a means of entry or acceptance to make a sales pitch for your company’s product or services? If so, you might...