Rating Scales are valuable measurement instruments in research. Researchers need to understand the properties of these scales, and their influences on the responses gathered from their use. Generally, balanced...
In our previous blog, we outlined the basic principles of questionnaire design for writing great, effective survey questions. Of course, your overall survey design will include more than just...
Envelope teasers are typically a short message printed on the outside envelope intended to appeal to readers, getting them to open the mail packet. Non‐response reduces the effective sample...
Many factors should be considered for a survey project to be a success, and as it turns out, only a couple of survey errors can lead to its downfall....
Are you feeling lost in the world of Research? Don’t be discouraged! Start by understanding our list of the most commonly used terms and their definition. Survey – is...
Have you ever thought about using “research” as a means of entry or acceptance to make a sales pitch for your company’s product or services? If so, you might...
Jargon is particular words or expressions of any profession, trade, science, or hobby that loses meaning when used with ordinary people outside that respective group. These terms are used...
When the topic of a survey is sensitive or extremely private, the participants’ identity can be an important issue. In such a situation, anonymity and confidentiality may significantly affect...
Mail Survey Reminder is known to be effective in increasing response rates for mail surveys. Many studies have shown that an important factor in survey success is the number...
Providing survey incentives can significantly increase your response rate; however, it can also quickly drain your survey budget. So, don’t spend your resources aimlessly! Check out our list of...