Customer surveys are one of the best ways to learn about your organization’s products, services, strengths, and weaknesses. Unfortunately, doing a survey too often can lead to frustration and annoyance from your customers. Consequently, there is an increased likelihood of a decline in survey response rate, value, and integrity of the data you gather. To […]
Tag Archives: Survey Tips
Are you wondering if you should send your mail survey so close to the holidays? Learn the two main reasons we urge you to think twice and what to do if you cannot avoid it.
One of the main reasons people don’t complete surveys is because they are too long and complicated. A long and complicated survey is like torture to potential respondents; it’s simply demotivating. If that’s what you’re aiming for, then go ahead and launch that survey. But I certainly don’t think that is anyone’s goal in creating […]
While there are many tools available for data collection, surveying is one of the most commonly used. Surveying is essentially a research method used to gather data from a sample of people to generalize results to a larger population and gain insights on various topics. Questionnaires are used in asking people for information in a […]
Are you interested in finding out what you can use to measure questions that are neither agreed nor disagreed? A Likert scale can help you measure attitudes and opinions with a greater degree of nuance than simple binary questions, which offer only two answer options. Please read our blog post to learn what is a […]
When you’re doing a Mail Survey Project, the last thing you want is to spend a lot of time and resources creating and sending a survey and get a low response rate. Without a sufficient response rate, results are questionable, and data quality is severely affected. To avoid this, we lined up some Best Practices […]
In our previous blog, we outlined the basic principles of questionnaire design for writing great, effective survey questions. Of course, your overall survey design will include more than just the questions. You will also need to include a survey title, provide instructions and add a thank-you closing statement, as well as review and test […]
When starting a survey project, most people look forward to the fun, creative part of writing the questions. However, it doesn’t take long to realize that writing great survey questions is not as easy as it looks. Questionnaire design is more science than art – requiring critical attention be paid to question and answer order, […]
Multimodal or mixed-mode surveys are research surveys that use two or more forms of communication to reach respondents (e.g, telephone and email). In today’s increasingly complex, interconnected world, we now have ways of communicating that didn’t exist even a few years ago. The list of channels seems almost endless nowadays, including regular and express mail, […]
Establishing a budget for your survey project is challenging. There are many facets to consider. It’s tempting to pull a number out of the air that sounds reasonable and then fit the costs for your survey within that pre-determined budget. That’s an easy way to set your budget. But, it’s far from the best way. […]
- 1
- 2