Customer surveys are one of the best ways to learn about your organization’s products, services, strengths, and weaknesses. Unfortunately, doing a survey too often can lead to frustration and annoyance from your customers. Consequently, there is an increased likelihood of a decline in survey response rate, value, and integrity of the data you gather. To […]
Tag Archives: Data Collection
Are you wondering if you should send your mail survey so close to the holidays? Learn the two main reasons we urge you to think twice and what to do if you cannot avoid it.
One of the main reasons people don’t complete surveys is because they are too long and complicated. A long and complicated survey is like torture to potential respondents; it’s simply demotivating. If that’s what you’re aiming for, then go ahead and launch that survey. But I certainly don’t think that is anyone’s goal in creating […]
One of the most common questions in Mail Survey budgeting is the kind of postage to use. Depending on your survey you may be able to cut on cost by using standard instead of first-class mail, however, think about this carefully, as you risk lowering survey response and reducing data quality. To help you decide, […]
While there are many tools available for data collection, surveying is one of the most commonly used. Surveying is essentially a research method used to gather data from a sample of people to generalize results to a larger population and gain insights on various topics. Questionnaires are used in asking people for information in a […]
Are you interested in finding out what you can use to measure questions that are neither agreed nor disagreed? A Likert scale can help you measure attitudes and opinions with a greater degree of nuance than simple binary questions, which offer only two answer options. Please read our blog post to learn what is a […]
To understand a problem, large or small scale, both high quality and relevant data are needed. If you’re a researcher, you’ll have to collect this data using Qualitative Research or Quantitative Research methods. Without a solid understanding of the difference between qualitative and quantitative research, you risk using a less suitable method of data collection, […]
In our blog on “Choosing the right sample size”, we provided a formula to ensure your target population is represented accurately. Knowing that number early is important for determining your mail quantity and bidding out your project to vendors. However, it is only half the equation in survey sampling. The other half is making sure […]
Long gone are the days when mail survey responses were collected manually and key entered into digital format. Today, the question isn’t whether you should automate, but rather which automated data collection approach you should be using. The most commonly used data capture technologies in the survey industry today are OMR (optical mark recognition) and […]
Choosing the right sample size is vital to accurate survey outcomes. With the right number of survey respondents, your target population will be represented with acceptable accuracy. Although it may seem like a simple undertaking, you must put a lot of thought into determining your survey’s most effective sample size. In most cases, the larger […]