In our blog on “Choosing the right sample size”, we provided a formula to ensure your target population is represented accurately. Knowing that number early is important for determining your mail quantity and bidding out your project to vendors. However, it is only half the equation in survey sampling. The other half is making sure […]
Tag Archives: Survey Form Design
When starting a survey project, most people look forward to the fun, creative part of writing the questions. However, it doesn’t take long to realize that writing great survey questions is not as easy as it looks. Questionnaire design is more science than art – requiring critical attention be paid to question and answer order, […]
Choosing the right sample size is vital to accurate survey outcomes. With the right number of survey respondents, your target population will be represented with acceptable accuracy. Although it may seem like a simple undertaking, you must put a lot of thought into determining your survey’s most effective sample size. In most cases, the larger […]