In our previous blog, we outlined the basic principles of questionnaire design for writing great, effective survey questions. Of course, your overall survey design will include more than just the questions. You will also need to include a survey title, provide instructions and add a thank-you closing statement, as well as review and test […]
Category Archives: Survey Research Services
When starting a survey project, most people look forward to the fun, creative part of writing the questions. However, it doesn’t take long to realize that writing great survey questions is not as easy as it looks. Questionnaire design is more science than art – requiring critical attention be paid to question and answer order, […]
Multimodal or mixed-mode surveys are research surveys that use two or more forms of communication to reach respondents (e.g, telephone and email). In today’s increasingly complex, interconnected world, we now have ways of communicating that didn’t exist even a few years ago. The list of channels seems almost endless nowadays, including regular and express mail, […]
If you are planning to effectively and efficiently handle a large-scale survey project in-house, knowing the questions you want to ask your target respondents is only the beginning. You also need to have access to a wide range of specialized skillsets. This is because practical considerations are certain to arise throughout the project that will […]
Establishing a budget for your survey project is challenging. There are many facets to consider. It’s tempting to pull a number out of the air that sounds reasonable and then fit the costs for your survey within that pre-determined budget. That’s an easy way to set your budget. But, it’s far from the best way. […]
The other day I got into a heated discussion with a colleague about this quote. You can Google it and it will return 100’s of pages and images. It appears that there are even businesses that post signs, telling their customers they can only have two. In my humble opinion, any organization that communicates and/or […]
Choosing the right sample size is vital to accurate survey outcomes. With the right number of survey respondents, your target population will be represented with acceptable accuracy. Although it may seem like a simple undertaking, you must put a lot of thought into determining your survey’s most effective sample size. In most cases, the larger […]
Successful survey projects rely on a wide range of specialized skills and technologies. Because very few organizations have the capabilities to handle the entire survey administration in-house, it is typically necessary to outsource the work to multiple vendors. Depending on the complexity of your project, the number of vendors you may need to manage can […]
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