Author Archives: Zoula Shalice

How to Write a Mail Survey Reminder

Mail Survey Reminder is known to be effective in increasing response rates for mail surveys. Many studies have shown that an important factor in survey success is the number of contacts made throughout the data collection project. (Dillman, 1978; Lavrakas, 1993; Willimack et al., 1995). The “Total Design Method” (TDM) of Dillman(1978) for data collection […]

How to Choose a Survey Incentive

How to Choose a Survey Incentive

Providing survey incentives can significantly increase your response rate; however, it can also quickly drain your survey budget. So, don’t spend your resources aimlessly! Check out our list of the five elements to consider in choosing the most appropriate incentive for your survey and make sure you get the quality data your research needs. Budget […]

Tips in Creating Survey Prenotification Letters

Tips in Creating Survey Prenotification Letters

Many researchers have found that prenotification mailings can increase the effectiveness of surveys. Prenotification mailings are used for initial contact with survey participants, not only in the mail survey but also in other survey modes, like telephone and online surveys. The use of prenotification ensures that respondents don’t unintentionally ignore or disregard the survey. Moreover, […]

5 Reasons Why People Answer a Survey

5 Reasons Why People Answer a Survey

So why would someone participate in your research? What do people hope to gain in return for spending their valuable time and effort responding to your survey? These are vital questions you need to answer before you send out your mail survey. Focusing on your target respondents is essential to attain your desired response rate. […]

Does Envelope Size Affect Response Rates?

Does Envelope Size Affect Response Rates?

Mail Surveys are widely used in research for data collection. However, unlike telephone or interview, researchers don’t have direct contact with participants. To increase response rates for mail surveys, different techniques have been proven to work, including pre-notification mailings, reminders, incentives, and multimodal strategies. But how about the appearance of the mailings? Studies on the […]

How to Avoid Over-Surveying Customers

Customer surveys are one of the best ways to learn about your organization’s products, services, strengths, and weaknesses. Unfortunately, doing a survey too often can lead to frustration and annoyance from your customers. Consequently, there is an increased likelihood of a decline in survey response rate, value, and integrity of the data you gather. To […]

Effects of Badly Worded Survey Questions  

In questionnaire design text, it is both important that question-wording should express what is being measured, and that appropriate response options are provided. However, there are times the latter is overlooked, and a mismatch occurs between the question wording and response options. So, the big question is, how detrimental are these mismatches? Below, we discuss […]

Reasons to Avoid Sending Mail Surveys During the Holidays

Are you wondering if you should send your mail survey so close to the holidays? Learn the two main reasons we urge you to think twice and what to do if you cannot avoid it.

Tips in Managing a Long Survey

One of the main reasons people don’t complete surveys is because they are too long and complicated. A long and complicated survey is like torture to potential respondents; it’s simply demotivating. If that’s what you’re aiming for, then go ahead and launch that survey. But I certainly don’t think that is anyone’s goal in creating […]

Five Ways to Avoid Survey Response Fatigue

We are now in an age where sending feedback requests or surveys has never been so easy. Technology has made online surveys popular and has streamlined telephone and mail surveys to be convenient as well. Target audiences are being flooded by survey requests that survey fatigue is inevitably happening. Survey fatigue occurs when people are […]

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